Digital Marketing Foundations and Strategy, Fifth Edition

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Business & Economics - Sales & Marketing
Digital Marketing Foundations and...

Digital Marketing Foundations and Strategy, Fifth Edition

Name: Digital Marketing Foundations and Strategy, Fifth Edition
ISBN: 9780357720738

Debra Zahay, Lauren Labrecque, Brooke Reavey, Mary Lou Roberts

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Zahay/Labrecque/Reavey/Roberts' DIGITAL MARKETING FOUNDATIONS AND STRATEGY, 5th EDITION provides students with a comprehensive understanding of digital marketing. Using strategy concepts as its foundation helps students to easily translate material from other marketing and business courses into the practice of digital marketing. Chapters combine marketing theory and conceptual frameworks to provide students with a foundational understanding of digital marketing issue. DIGITAL MARKETING FOUNDATIONS AND STRATEGY FIFTH EDITION includes relevant updates on the impact of the COVID pandemic as well as trends in account-based marketing and Google algorithm updates. Regal and regulatory issues as well as AI and marketing automation are integrated throughout the text.

Categories:

Business & Economics - Sales & Marketing

Year:

2024

Edition:

Publisher:

Cengage Learning

Language:

english

Pages:

448

ISBN 10: